Juicy Couture is a luxury lifestyle brand founded in 1997 by Gela Nash-Taylor and Pamela Skaist-Levy in Los Angeles, California. Originally known for its plush velour tracksuits, Juicy Couture quickly became a symbol of casual luxury and Hollywood glamour. The brand is recognized for its playful designs, bold colors, and the iconic “Juicy” logo, appealing to a youthful and trendy demographic.